Action Moli & Mahaveer Udhyog
"India's Foremost Pioneer of 100% Pure Cotton Sacred Threads (Kalava / Suraksha Dhaga) & Traditional Puja FMCG Goods."

Honouring 48+ Years of Manufacturing Excellence & Devotional Seva
Action Moli team receiving the Trophy of Excellence at our Jodhpur manufacturing unit.
Founded in 1978 by Mr. Anil Kothari
Actionmoli is a distinguished brand and international exporter established in 1978 by Mr. Anil Kothari. Founded as a partnership firm (Actionfmcg), the organization brings decades of pioneering experience supplying sacred, devotional, and household items both across Bharat and to temples and devotees internationally.
Rooted in the historic city of Jodhpur, Rajasthan, our manufacturing facility operates from F-305, Road No. 7, Opposite AIIMS Hospital, Basni. Under the continuous guidance of the Kothari family, we have grown from a respected local artisan foundry into an internationally recognized symbol of Vedic thread integrity.
To preserve the sanctity of Hindu rituals (Sanskar, Yagya, Vivah, Rakshabandhan, and Mandir pujas) by providing 100% natural, skin-safe, and biodegradable threads that honor Shastric scriptures.
The Core Product: 100% Pure Cotton Moli (Kalava)
Why millions of pandits, temple trusts, and households specify authentic Action Brand Kalava.
100% Natural Cotton
Spun exclusively from pure virgin Indian long-staple cotton fibers. Completely free of synthetic polyester or nylon fillers that cause skin irritation.
Fast & Non-Bleed Dyes
Treated with proprietary organic non-bleed fast red & yellow sanctum dyes (पक्का रंग) that do not stain hands, cuffs, or puja clothing during snan.
Biodegradable & Eco-Friendly
Respecting Mother Earth and sacred river immersions (Visarjan), our cotton threads dissolve naturally and safely into the environment.
Signature Moli Varieties on IndiaMART
Action Moli Red Label (Traditional)
The gold-standard red & yellow fast-colour Raksha Sutra trusted by millions of mandirs for daily aarti, rakshabandhan, and Vedic sankalp.
Traditional Moli Coye (4 Coye)
Expertly twined multi-strand sacred thread bundle engineered for elaborate wedding rituals, vivah ceremonies, and temple consecrations.
Moli Lachha Ajm (Pooja Soot)
Pure ceremonial cotton soot skeins used for traditional wrist binding, Janeau sanctification, and home havans.
Beyond Sacred Threads: Extended FMCG & Puja Offerings
As a diversified household goods and FMCG pioneer, Action Group manufactures and supplies a comprehensive suite of daily devotional essentials:
Visit Action Moli Headquarters
F-305, Road No. 7, Opposite AIIMS Hospital, Basni, Jodhpur, Rajasthan 342005